186. How to use empathy, authority, and authenticity to set yourself apart

According to the WeddingWire Newlywed Report, the most common sentiments couples feel when planning their wedding right now are stress, uncertainty, and overwhelm. That is why we're gonna talk about how to use empathy, authority and authenticity as superpowers to set yourself apart as a wedding professional.

This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.

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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.