We all have different sales styles – what works for one wedding pro might be different than what works best for you. And it’s those different selling styles that we need to lean into so we can turn our baseline personalities into our selling superpowers. But look out, each selling style has a blindspot as well that we need to be aware of. Wonder what your style is?

You all know the reasons why to focus on Pinterest – it’s great to generate traffic to your website, it’s another platform to get in front of potential couples, and it’s a way to network with other vendors when you’re engaging with or sharing their work.  While Pinterest can be amazing, it can also be confusing. Enter Pinterest expert Gabby Pinkerton.

Over the past year, with the wedding industry in shambles, Don Mamone has come up with a new outlook on his professional life – People First, Then Profit. Today on the show, Don talks about what relationship marketing means to him and why he’s on a mission to #StopTheDoubleTap.

Sarah Miller and Nichole Holmes are the hosts of Netflix’s new show, Marriage or Mortgage, where couples have to choose whether they want to spend their budget on a down payment on a house or a big wedding.  They have a hard decision to make, and today, we’re sharing both sides of the debate with Sarah and Nichole!

We all want to know – how can I have better rankings on Google so more couples come visit my website?  The answer of course is a little SEO (search engine optimization), but that seems complicated – unless Sara Dunn from Sara Does SEO is explaining it.  And today, Sara shares her 3 Step SEO Checklist specifically for wedding pros.

Have you ever woken up to find your website gone?  Every other site on the web works except for yours, and then you realize – you have absolutely no idea how to fix it or who to call. It’s the stuff business nightmares are made of, and Brenda Cadman is on the show today to tell you how to avoid this – and other potential disasters with your website.

Kinsey Roberts (She Creates Business Podcast) and I first heard about community over competition from Natalie Franke of the Rising Tide Society. In theory, it makes a lot of sense. if we can all help each other – in support, in education, in successes and failures – a rising tide lifts all boats.  But is that the reality in the wedding industry?  Are we really supposed to be rooting for our competition when they’re potentially getting the clients and deposits that we want?  

Wedding venue coordinators are likely to be your number one source for referral business. So why aren't they referring you right now? Megan asked venue coordinators throughout the country why they refer planners (or not) - and shares the inside information. This episode is brought to you by , my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.